Chalk it up to beginner’s nerves. Or perhaps it was the breathtaking venue, or the dazzling weather. Any way you slice it, I forgot to say a few things at Hildebrandt-West LegalEdcenter’s Social Media for Law Firms in San Francisco aka #SML12.
The theme of our panel was “Is Content King?” but somehow, I neglected to talk about my firm’s content! How did this happen? My focus was on my role as a web manager and how I employ social media to amplify our content. But the truth is, our content is really pretty fantastic and my job would be about one tenth as enjoyable if it weren’t for the interesting things I get to feature and share on a daily basis.
To open our panel, Adrian Lürssen told a wonderful story about Nelson Mandela’s praise singer. Adrian used the praise singer as a metaphor for content. Your content announces your presence and tells the world how great you are. But as he was telling the story, I was thinking – aren’t marketers praise singers too? So since I have your attention, I’d like to sing the praises of the ingenious and brilliant folks at my firm and the content they produce. This story also demonstrates how the production of great content can help energize and consolidate a global team. Shall we?