Hi, I’m Molly Porter and this is my website.
I am a communicator, skilled in content strategy, information architecture, user experience and digital media. I have B2B and B2C marketing experience, but the bulk of my professional life has been spent in professional services marketing – primarily law firms.
At my job, I work with approximately 4200 stakeholders, all of whom are brilliant, educated, sophisticated professionals with their own opinions and agendas. My role is to take all of those inputs and:
-create client-focused digital experiences that express the brand and support business development.
-help the firm adopt the digital marketing techniques and technologies that support our business goals.
I write this blog mainly to keep my writing and thinking sharp - and to experience first hand the trials and tribulations of keeping a blog running. My goal is to post every week or two on Monday or Tuesday. I welcome your feedback!
Content Strategy for Law Firms
I moderate a LinkedIn group called Content Strategy for Law Firms. It is a networking group for the in-house law firm worker bees who conceive, plan, create, produce, govern, manage and analyze content across a variety of media.
The goal of the group is to learn about the mindset, tools and processes of content strategy so that we get better at our jobs – and maybe, eventually begin to build cultures of content within our firms. If you fit this profile and want to learn more about content strategy, please request to join.
Molly Porter on the web: