The Social Media for Law Firms conference is right around the corner and I’m starting to get excited. My panel – “Is Content King?” – had a great practice call this week that allowed us to know each other and hash out the agenda.
The burning question - is content king?
Together, the three of us represent the life cycle of law firm content marketing, from initiation and creation to distribution and social sharing.
The content creator is Roy Ginsburg, Partner at Dorsey & Whitney and blogger at the wildly popular Quirky Employment Questions.
The content curator (and sometimes scavenger) is Molly Porter, web and social media manager for a biglaw firm.
The publisher is Adrian Lürssen of JD Supra, also a content curator, creator and writer, and former editor at Yahoo.
The moderator of the panel is the capable and commanding Jonathan Fitzgarrald, Chief Marketing Officer of Greenberg Glusker and blogger at Bad for the Brand. The panelists and the audience will be in very good hands!
In our prep call, we discussed all aspects of content creation and our relationship to it – including challenges, opportunities, frustrations and victories. I plan to speak to my role as a curator within a firm of 4200 (potential) content creators – specifically:
- How do I find content?
- How do I encourage the production of content?
- What are the attributes of great content?
- How do I work with the writers and editors to frame content up for online posting and social sharing?
- What are the rewards for those who take the time to create great content?
- What kind of results have we gotten?
And the million dollar question – how can we as marketers get in front of the content initiation impulse so we can help channel the content into interesting, share-worthy pieces?
I hope you can join us! The guest list is growing by the day and I’m looking forward to meeting everyone in person.
